SEO is the abbreviation of search engine optimization. An SEO article or ‘search engine optimized’ article is a way to deliver information which taking place within your company or surroundings. It shouldn’t be news that online article is something you should focus on sooner or later as an ingredient in your online marketing strategy. However, to write an SEO article in such a way that it will rank well in the search engines for your keywords and provide your website with important back links that will also help boost its position in the search engine rankings. Here are some SEO tips that should help you with your article SEO.

1. Get to know the target audience.

In addition to press release, article also has target audiences. We know that, we don’t write and publish something just for ourselves; we do it for the benefit of others, too. When marketing, articles are meant to be read by your target audience and you should keep them in mind when creating articles.

You should know how to communicate to your target market and in the process capture their attention. You’ll be able to include facts and information that you know would be beneficial for them and therefore will appeal to them and also be able to optimize your article by defining the best keywords, knowing what keywords your target audience would be looking for.

2. Optimize the keywords

Make sure to use all your keywords you want to target. In knowing who your target audience is, you can research on what keywords to focus on to optimize your article. Once you’ve found the best keyword for the article, make it as a basis when writing. Optimizing through the keywords will help you boost its position in the search engine rankings and I recommend you use the keyword tool: WordTracker for choosing keywords.

3.Be creative and stand out

Make your SEO article to be creative and stand out. As we know, thousands of articles are sent across the Web through the sites, emails, directories, and feeds everyday, so you need to do write

your SEO article creatively. Think over how your article can be of better help to the customers than the other articles. Give the audience a reason why they should pick your article among the others.

4.Optimize the headline

The headline which is one of the most important parts of an article also should optimize. This will help in the search engine rankings and for more visibility when the keywords are being searched. Furthermore, you should make your headline interesting in order to hook the readers’ attention. It can drive traffic to your website and make the communication easily with the readers.

5.Add an image to go with the article

An article with an image or picture is much more attractive to read and look at than a plain one. Many readers usually don’t read much at their first glance at an article. Adding an image could lead them to read your article as it can capture their attention. It’s another way to make your article stand out!

6.Get Links

As a rule of thumb a good number we suggest is 4 or 5 text links from within the document. Too many and the article is covered in blue hyperlinks making it look poor and spammy.

7.Choose the distribution channels

Submitting your article on big article directories, and don’t forget to add your articles on the social bookmarking sites, (such as, restnews, digg and so on) in order to get more exposure and attention.

——————————–

Writing articles is a great way to promote yourself and your business online. As an article writer you can write articles about your business or career through the internet. It not only can improve your personal branding but also can get creditability within a specific subject matter. Articles can also be used for SEO (search engine optimization) purposes. Writing and submitting articles throughout the internet is a helpful way to increase your exposure and make you catchy. Here are some steps about writing articles.

1. Choose your topic. It means what you are going to write about exactly. You should think over and brainstorm for the ideas if you have.

2. Target your audience. You should know who your target audiences are and what do they want to read from your articles. You should include facts and information which would be beneficial for them as articles are meant to be read by the target audience. So you should keep them in mind when writing articles.

3. Do some research about your articles. You should make preparation for your articles. We are not experts; we need more information and facts from experts to support our articles in order to grab more attention.

4. Write a briefly outline or summary about your article. This will help you make a whole focus on the article without missing any parts.

5. Write the article by filling in all the points you outlined. If you want to directly reference someone’s work, you can mention the work in the article or create footnotes to credit the referenced work. It is particularly important if you use studies or facts and figures when writing articles.

6. Check out your articles. You’d better proofread you articles before you submit it. Spell check and double check for the typos in order to avoid mistakes. Read through the articles may help you spot any spots in your article.

—————————————————–

Press release formats have changed with the advent of the Internet. For example, search engine optimization (SEO) has changed the way of press releases format. However, below are primary components of a press release which are used to format a press release:

First, headline: The headline is the most important part of a press release which tells the audience what the press release is about, it should grab your audience’s attention, go for clarity, and be direct and short. Do not use exclamation marks, marketing hype or references to selling. Preferred type fonts are Arial, Times New Roman & Verdana.

Second, subtitle: The subtitle is an extension of the headline and consolidation of the body. It should just a couple of sentences outlining the major points.

Third, body: In the body, you should answer the entire W” questions (who, what, where, when and why).It always start the first sentence in the following format: City, State (or country), Month, Day, Year - Then launch into the story itself. Ensure that the date you use is current when submitting. Media outlets won’t want what would appear to be old news. Add credibility to your press release; identify the people you quote using their title, and company name in addition to their name.

Keep your sentences short and use paragraphs every 5-6 lines if possible. The body should not exceed 800 words. Additional paragraphs should contain supporting information, industry statistics, and quotes. You can attach your picture to upgrade your figure. The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something. It can be as simple as “To sign up for a FPR account visit http://www.free-press-release.com/members/register.php”.

### (Use three number signs to denote where the press release ends)

It should include a short summary about your organization and the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL), and don’t forget to add keywords to SEO your article.

—————————————-

When you want to send your press release online, it is necessary to decide whether to send a free press release or a charged one. When you send an electronic press release or an email press release you can distribute your press release all over the world. If you want to send a free press release as follows:

First, you need to have a press release written. You can use a professional press release writing service to write your press release or you can write your own press release. If you don’t know how to write a proper one you can reference the article: how to write a perfect press release.

Second, if you want quick, fast, online press releases there are websites that will allow you to submit press releases to high profile news outlets and get you good results. You can use sites like FPR, PR Web and PR Release to distribute your press release online.

When comparing press release websites, press release directory, and press release list you should look at cost of press release, distribution area, and how quick and easy it is to submit your press release. Pay attention to newswire and social marketing to see how your press release was received and how wide of an audience saw your free online press release.

——————————-

Press release is a brief news articles that succinctly describes the who, what, where, when, why, and how of the story. The press release headline is one of the most important considerations when writing a piece and it will be the most prominent element of the press release.

The press release headline tells the audience what the press release is about, it should grab the audience’s attention and have to be catchy, yet not too cutesy, and convey the main news of the press release in order to persuade potential readers to continue reading. Think of what the potential readers will want to read about and then deliver it in the headline. You should make the press release headline go for clarity, and be direct and short. A press release should be newsworthy and not an advertisement so the headline should also match this direction. Do not use exclamation marks, marketing hype or references to selling.

As well as a headline, the sub headline is an extension of the headline and consolidation of the body. It should just a couple of sentences outlining the major points. Don’t make the all too common mistake of using this as a run on from the main title. Obviously they will be related to a degree but the headline and the sub headline are effectively two different sections of a press release.

Try to mimic the kind of headlines used in the papers every day and keep yours as short as possible while still delivering a clear message of what the press release is about. The sub heading provides you with the opportunity to expand the headline you used so use as few words as you can for your headline.

Above all else, remember that a press release is about news and not marketing. Journalists and publishers will not use a press release that comes across as being a direct advertisement and this ring equally true for your headline as it does for the lead or any other section.

Make the press release headline bold and just like the rest of the press release; make sure it’s newsworthy and relevant. It will be centered (left to right, not top to bottom), in caps and at least two font sizes larger than the main body of your release.

—————————-